I think this an awesome idea! CoverGirl is going on a mascara tour to various drug stores across the US and giving you a free full-sized LashExact Mascara when you trade in your department store Mascara. I’ll definitely be heading to my local CVS the day the tour is there because I’ve heard so much about this new brush and have been wanting to try it. If you can’t make it, there is an mail-in option. Check out the tour dates here.