Move Over Ken – Barbie’s Got a New Friend Named MAC

It was just announced today that Mattel and MAC Cosmetics have formed a partnership to attract adults. No details have been given yet as to what exactly this partnership means, but it will hit stores next spring.

“Barbie and M-A-C continually set the global style agenda, and our collaboration will not only have the fashion and beauty community — but the world — ablaze this spring,” said Richard Dickson, the toymaker’s senior vice president of marketing, in a press release.

Source: Market Watch from DowJones – read full article here.

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