Max Factor wants to know, are you a Lashionista? That giraffe certainly is. Lashionistas, according to them, are “fashion conscious women who desire full, high-impact lashes that can be achieved without sacrificing separation and definition.” Well, very soon all you Lashionistas will be able to throw away your fake eye lashes (if you were able to apply them – I NEVER could) because in January Max Factor is introducing Volume Couture Mascara. This new mascara “features the iFX brush that is technologically designed to deliver superb volume and lash definition for a look that is big and bold yet sleek and smooth. ” I’ve been waiting for this mascara for some time now, and if you remember, I recently metioned it as one of my top new products for the new year.
Volume Couture Mascara was named “Official Mascara of Milan Fashion Week” and it was also used the famous Pat McGrath in all of the Spring/Summer 2007 fashion shows.
Need I say more? Make it one of your first purchases of the New Year.