I came home today to an envelope from SpaLook.com. It was a regular sized letter envelope and on the outside it said, “Gift certificates enclosed.” Even with that printed on the outside, I was still skeptical and thought that it was just a direct mail marketing piece. However, to my surprise, when I opened it up, in fact there were four $10 gift certificates inside thanking me for becoming a new SpaLook member.
The Beauty Bug pays particular attention to this because she works in the marketing department for a major quick service restaurant brand and challenges herself with the same task that SpaLook does – how do you get customers to come back and increase traffic and sales? I have to tip my hat to SpaLook – they have succeeded; they won me over. The letter I received was unexpected, short and to the point, personalized and even referenced the exact product that I recently bought. They offer free shipping most everyday, and of course, free samples with every order.
With so many competing skin care sites out there, and skin care becoming more and more prevalent on EBAY, SpaLook has certainly impressed me.