Earlier this week I posted something about how publicists aren’t utilizing blogs nearly enough. The crux of it is, while they say they see the importance of the blogging world, their actions don’t prove it.
Well, I recently read another article on the Pierce Mattie Blog that may explain why. Perhaps they don’t know how to approach bloggers and are doing it incorrectly. The Pierce Mattie article is amazing…it’s guide of dos and don’t about how to “pimp your product” to a blogger. Lots of learnings and a great informative read.