Last week, The Beauty Bug was invited to spend Her morning learning a bit more about Philosophy; its history, and the brain child behind the brand, Cristina Carlino. The Beauty Bug left the breakfast with a glowing hand after sampling a few of their masks that provide instant results, and a better understanding of the brand and its beginnings. In short, Philosophy is a head-to-toe brand that strives to make the consumer feel good and smell good, and deliver results.
Philosophy is 12 years old and was developed after its owner struggled with bad skin. To solve her problem, she developed Biomedic, a science-based skin care brand that was sold only in dermatologists and plastic surgeons offices. Who knew that Philosophy began as a cosmeseutical company? The demand for Biomedic products grew so high, that Philosophy was born to make the products readily available through retailers. Just as Biomedic did, Philosophy promises to treat sensitivity first, then treat the problem and deliver results.
Biomedic was sold eventually sold to La Roche-Posay, however two of the original Biomedic products remain in the Philosophy product line today – they are the Help Me retinol treatment (that recently won an Allure Editor’s Choice Award), and of course, Hope in a Jar.
Take a look at the old Biomedic pamphlet. The photo of the woman and baby is very reminiscent of the current Philosophy branding, no?
Stay Tuned for Part 2!