The Facts: Emits 7,000 Ôscillations per minute. Was created by a team led by Jean-Louis Guéret, the designer of all Lancôme mascara brushes who is the father of nearly 400 mascaras. Prior to the national launch, the waiting list reached a whopping 21,000 names.
The Application: Practice your thumb exercises ladies, because Ôscillation requires you to hold down a button to activate the vibrations. While it may be a bit uncomfortable and foreign, it definitely shouldn’t be a deterrent.
Patience is KEY. Watch The Beauty Bug’s instructional application video here. In short, apply in slow, straight, steady strokes. Resist the urge to zig-zag or wiggle. No need to coat the tops of lashes – in fact, the people at Lancome recommend that you don’t. Don’t over pump the wand – there’s plenty of product on there for multiple coats. Apply to lower lashes by holding the wand vertically. When done, take an extra second and go back and re-apply to the tips alone for added length. Another tip – put the wand right at the base of the lashes, activate the vibrating action and hold in place for a few seconds. Then, slowly sweep to the tips of the lashes.
The Vibrations: Controlled, and a bit more exaggerated, palpable and visible.
The Bristles: Rubber
Formula compared to Turboash: A bit slicker, shinier , smoother and just a lick thicker and heavier. Separates and lengthens well, similar to Definicils.
The Verdict: Delivers amazing results to those who are patient and take the time to practice. For beginners, break it out on special occasions when you have a lot of getting ready time to spare and then work it into your daily routine when you perfect the gesture.
The Facts: In July, became the world’s first vibrating mascara. Delivers micropulsing effect that allows brush to penetrate deep in the lash bed. Features a rapid release gel formula.
The Application: One twist of the cap, and the vibrations are activated. No buttons or multi-tasking required. With this mascara, The Beauty Bug DOES apply one coat to the top of Her lashes, and then multiple coats to the underside. Just like Ôscillation, apply with slow even strokes. Watch Estee’s application video here.
The Vibrations: A bit more subtle and less exaggerated than the Ôscillation. What seems like vibrations are micro-pulses in the bristles that allow the brush to penetrate deeper into the lash bed. The first time The Beauty Bug used this mascara, She noted that it felt like the wand was vibrating, not the wand.
The Bristles: Micro-pulse
Formula Compared to Ôscillation: A bit lighter and fluffier. Lengthens, defines, separates well and adds volume.
The Verdict: May be a slightly better choice for an everyday mascara. There’s really no transition or learning curve – just slow even strokes starting as close to the lash bed as possible.