Brace your noses everyone. Vegetarians beware. The Home of the Whopper is now in the fragrance business.
This week, just in time for the Holidays, Burger King revealed its new cologne body spray for men, “Flame.” Retailing for $3.99, its described as “the scent of seduction with a hint of flame-broiled meat.” PR stunt, joke or a pick-me-up in this unstable economy, the thought of smelling like a burger king (or the imitation burgers they sell) is repulsive. What’s even more shocking is that a quick, casual survey done by The Boston Herald found sniffers saying that they’d buy it as a gift!
What’s next, a ketchup body lotion to accompany? The Beauty Bug would rather something along the lines of fries or a shake…
Flame by BK is available at Ricky’s NYC for $3.99.