L’Oreal’s True Match Roller Foundation

Cos33g_1_largeWhile shopping in Macy’s a few months ago, The Beauty Bug made a quick stop at the Lancome counter to check out their new Oscillation Powerfoundation – a micro-vibrating mineral foundation (She’s not a fan, but that’s another post for another time).  Also interested in the new foundation was an older woman who just couldn’t believe her eyes. “What will they think of next?”,  she asked as she shook her head and walked away.

L’Oreal’s True Match Roller, to answer her question. Yes, a mini paint roller that applies foundation.

Gimmick? Maybe. But, The Beauty Bug is just going to come out and say it – She likes it because it’s….fun.  And simple. The creamy, smooth formulation and the buildability factor aren’t half bad either. With this product, L’Oreal combines a novelty applicator with a solid, matte,  foundation, and it works.

A few things to about the roller..

  • Before going to purchase, make sure you know what color family you belong and about the undertones in your skin (warm vs cool). The display will help guide you by asking what color jewelry looks best on you, but for a quick refresher course, refer to the second paragraph here.
  • Yes, it’s silly and it’s probably not the best choice if you apply your makeup in public, or on the subway while you’re going to work, but… the roller contraption just makes sense.
  • Have tissues handy when you’re using it. They will help you roll off any access product and clean the roller.
  • Don’t worry, the roller doesn’t leave any streaks or striations.
  • Contrary to the claims, the roller isn’t bendy, but it is semi-flexible and you can maneuver it into the crevices around your nose.
  • The roller is a great tool for those who suffer from “my face is darker than my neck” syndrome.
  • It’s easy and quick! For those that have shied away from liquid or cream foundation due to fear of properly blending it, this is a welcome, affordable segway.
  • The foundation and the roller yield seamless, smooth, beautiful coverage.
  • It lasts throughout the work day.
  • No, it’s not the best drugstore foundation, but all things considered (the unique, easy application experience paired with the better-than-average foundation) it’s a pretty good option.

Thanks, L’Oreal for adding some fun and enjoyment to The Beauty Bug’s morning makeup routine.

L’Oreal’s True Match Roller is available at CVS for $13.99.

Disclosure: A press sample was provided to The Beauty Bug by CVS.

3 Responses to L’Oreal’s True Match Roller Foundation

  1. maryinwonder

    Personally, I don’t like it. However I’m not a freak of hygiene things, but how are you supposed to keep the roller clean? And I can’t imagine even application with the roller. I’d feel like a wall being painted LOL

  2. The Beauty Bug

    Going to try to clean the roller with regular brush spray and will provide an update ASAP! Also, you’d be surprised how fun, easy, and quick it makes the application process. Nothing like painting!

  3. MakeUpGuru83

    Yes, at first I thought it was a gimmick. But I bought it to try out anyways caz it was on sale at CVS and WOW! I didnt think it would be this cool. First of, this roller idea is actually works. The roller really evens my skin out and it’s easy to reapply 2nd and 3rd layer without feeling to thick. I didnt need to apply loose powder after caz the creamy foundation set itself pretty fine. Second, the price is definately affordable so that’s awesome.
    Love this product! I’ll buy more.

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