“There are so many incredible beauty innovations on tap for 2011, it’s going to be a gorgeous year! I’m especially excited for Crest’s new 2-Hour Express Whitestrips. Can you imagine — a sparkling smile in just one 2 hour session? I usually use regular Whitestrips for maintenance, applying one every month or so, but with the new 2-Hour technology, I’ll be good for a year! I’m also thrilled about John Frieda’s 3-Day Straight Potion, which helps hair retain the shape you style via heat. I prefer a sexy, wavy style, which I lock in using a curling iron after applying 3-Day Straight — I wake up with “done” hair for up to a week! Amazing. For makeup, I’m psyched for two new launches. First, I’m obsessed with Shiseido’s Refining Makeup. It’s a foundation that creates the look of perfect skin. You only need to use a tiny bit to even out skin tone and the texture is a perfect satin, you don’t need to use powder ever. Also loving Chanel Rouge Coco Shine lipsticks – which feel like a heavenly lip balm going on but deliver gorgeous pigment in cool shades like sheer tomato red and shimmering plum. Plus, they have adorable names inspired by the life of young Coco Chanel and of course come in the chicest tube. ” -Gwen Flamberg, Beauty Director, US Weekly
“John Frieda Sheer Blonde Go Blonder Controlled Lightening Spray - This mist lightens your hair with just a low level of peroxide–it’s kind of like a technologically advanced version of putting lemon juice on your hair in the summer. I plan on using it on my ends to keep them lighter than the rest of my hair.
Yves Saint Laurent Cream Blushes in 5 and 6: I love cream blushes because they create the most natural-looking flush. And these sheer bubblegum-pink and red blushes are amazingly gorgeous. They give your cheeks a pop of color that’s not clownish. Plus, they feel so silky going on. ” -Amy Keller Laird, Deputy Editor/Beauty Director, Allure
“There are so many great products to get excited about in 2011! I’m loving Physicians Formula’s Eye Booster 2-in-1 Lash Boosting Eyeliner Serum. It’s a liquid liner and serum that promotes longer looking lashes and stays put all day long – plus it comes in great shades. I’m also obsessed with OPI’s Black Shatter Coat. You can apply it over any nail polish to create the coolest leopard-like pattern. It’s instant nail art! A hot at-home hair color trend? Foam! L’Oréal Paris’s Sublime Mousse by Healthy Look is great. The mousse-like texture makes for easy, no-mess application and an even (and gorgeous!) result. ” -Holly Carter, Beauty Director, People StyleWatch
“The one thing I’m excited to see launch is the new Calypso St. Barth line for Target. A few years ago, we saw the emergence of masstige – which was a category of pricey drugstore products attempting to be luxe. But capsule collections at affordable prices are such a smarter way to go. I remember splurging on my first Calypso Mimosa candle…and then splurging further on a trip to St. Barths, where I stocked up on fragrance, candles and caftans from the brand. I am counting the milliseconds until the collection launches – and I’ll fill my cart with as many as I can fit – without credit card remorse.” – Polly Blitzer, Editor-in-Chief, BeautyBlitz.com (editor’s note: Calypso St Barth for Target hits stores on May 1)
“The product I am MOST excited for in 2011 is Stila’s new All Over Shimmer Duo in Kitten- the finish is amazing and glowy, it works as all-over highlighter or with a wet brush it makes an amazing shadow in a pinch (such as when my beloved Kitten shadow inevitably runs out on me and I end up in a panic because I can’t leave the house without it!)” -Jenn Falik, Beauty & Style Expert