MAKE UP FOR EVER’S Pro Finish Foundation + Interview

Lijha headshot 2

This post is dedicated to all the ladies who never thought that they would wear a compact powder foundation. You know who you are. Trust The Beauty Bug – She’s pretty sure you’ll re-think that after reading this post because MAKE UP FOR EVER is tackling talc with their new Pro Finish Foundation. Out early next year, the high-performance, unique multi-use compact foundation is an innovative formula that can be applied wet or dry. The best part about this powder? Because it’s talc-free it’s not chalky or cakey and looks completely natural on skin. The Beauty Bug recently spoke with Lijha Stewart, Pro and Media Educator for MAKE UP FOR EVER about the new release.

Q: The development of New Pro Finish was nothing short of extensive – it took 6+ years and 70+ formulations. What was it about the final product that made the grade?
A: When creating any product Dany [note: Dany Sanz is MAKE UP FOR EVER's Creator & Artistic Director] is very particular and always starts out with a set of standards.  She wanted a powder foundation that phased between wet and dry (for two different coverages and finishes), had less talc ( for a smooth feeling and soft focus diffusing effect), and provide a stable long wear on the skin. She tested 70 formulas on over 100 different women until she developed one that met the above standards.

Q: Can you please talk about the different finishes/coverage when the foundation is used wet vs dry?
A: When Pro Finish is used dry, you will achieve a matte full coverage. When it is used dry, you skin will achieve a transparent, satin finish with sheer coverage. [note: see application techniques below]

Q: I read that Pro Finish is ideal for the woman who thinks that she would never wear a compact powder foundation and this describes me to a T! Why is this ideal for both me and others who share my sentiment?
A: Pro Finish is ideal for any person because it a multi-use foundation with skin friendly ingredients like: Ximena oil, Aloe Vera, and Hyaluronic Acid. These powerhouse ingredients protect natural hydration in the skin. Plus, it is mineral oil-free [note: it is also fragrance and paraben free] and the wet dry use allows you to achieve to achieve to different coverages and finishes.

Pro Finish HRQ: Can you please talk a little bit about the patented vegetal lecithin coating?
A: This patented formula contains Vegetal Lecithin coated pigments which  help  the powder phase between wet and dry and provide a long wearing foundation.

Q: How does this foundation compare to the other MakeUpForever foundations?
A: This foundation is very unique and doesn’t compare to any foundation we currently make because of its unique proprieties. It does complement our other formulas. Pro Finish applies and wears flawlessly over our HD Foundation, Face and Body, and Mat Velvet. I also can be layered with our primers and concealers.

Wet Application Technique:

  1. Thoroughly wet sponge and wring out excess water.
  2. Wipe across entire surface of powder.
  3. First apply over the center of the cheeks and nose moving toward the chin in a downward motion.
  4. Then, apply to the center of the forehead moving outward toward the temples and down toward the sides of the face.

**for additional coverage re-apply again dry after the wet application is complete

Dry Application Technique

  1. Using the sponge or kabuki brush, apply powder starting on the cheeks and nose then move toward the chin.
  2. Continue to apply powder across the forehead moving outward toward the temples and down toward the sides of the face.
  3. Repeat if more coverage is needed.

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